Co-creating a city brand image based on cultural identity: the case of Cali and the Salsa music and dance scene

IF 3 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM International Journal of Tourism Cities Pub Date : 2023-07-11 DOI:10.1108/ijtc-04-2022-0079
Norberto Muniz-Martinez
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Abstract

Purpose This paper explores Salsa co-creation processes in the city of Cali, Colombia. The purpose of this paper is to uncover the processes of bottom-up and top-down place governance at work in the system. This study proposed that these processes are founded on a place-based cultural identity in Cali’s civil society. Design/methodology/approach This research draws on practice and structuration theories to understand how social structures frame place-based cultural identity and takes a social constructivist approach to place making and place branding. Empirical data were collected using a qualitative, multi-method approach, with primary data gathered from interviews with key actors and records of in-situ interactions between tourists and local citizens. Findings Evidence is presented to show how tourists and visitors are attracted to Cali in pursuit of an urban existential authenticity generated through sensory experiences connected to music and dance mediated by interpersonal interactions with local residents. Research limitations/implications Further investigation is needed to gain greater insight into tourists’ motivations, and in addition, a more quantitative approach is required to understand better the range of interpersonal and intrapersonal factors involved. Practical implications Place branding should consider synergies between economics and culture as well as exploring the potential of sensorial interactions to produce emotional place attachment in a range of different stakeholders. Originality/value While place branding research tends to focus on the views and beliefs of stakeholders (cognitive dimension), this investigation takes an approach to the topic based on interpersonal sensorial interactions between visitors and local inhabitants as part of daily life (emotional dimension).
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共同打造基于文化认同的城市品牌形象:以卡利和萨尔萨音乐舞蹈场景为例
本文探讨了哥伦比亚卡利市萨尔萨舞的共同创作过程。本文的目的是揭示自底向上和自顶向下在系统中工作的位置治理的过程。本研究提出,这些过程是建立在卡利公民社会中基于地方的文化认同之上的。设计/方法论/方法本研究利用实践和结构理论来理解社会结构如何构建基于地点的文化认同,并采用社会建构主义的方法来研究场所制作和场所品牌。实证数据的收集采用定性的、多方法的方法,主要数据来自对关键行为者的访谈和游客与当地居民之间的现场互动记录。“寻找证据”展示了游客和游客如何被吸引到卡利,通过与当地居民的人际互动,通过与音乐和舞蹈相关的感官体验来追求城市存在的真实性。研究局限/启示需要进一步的调查,以更深入地了解游客的动机,此外,需要更定量的方法来更好地了解所涉及的人际和个人因素的范围。实践启示地方品牌应该考虑经济和文化之间的协同作用,以及探索感官互动的潜力,从而在一系列不同的利益相关者中产生情感上的地方依恋。原创性/价值虽然地方品牌研究倾向于关注利益相关者的观点和信念(认知维度),但本调查采用了一种基于访客和当地居民之间作为日常生活一部分的人际感官互动(情感维度)的方法来研究该主题。
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来源期刊
International Journal of Tourism Cities
International Journal of Tourism Cities HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
5.90
自引率
11.50%
发文量
47
期刊介绍: A peer-reviewed journal, the International Journal of Tourism Cities provides an international forum for the critical study of urban tourism and tourism cities. The journal aims to be inter-disciplinary in its appreciation of tourism cities and tourism in urban areas, and welcomes original, theoretically-informed articles from those involved in the planning, management or marketing of tourism in city destination or places adjoining urban areas. Urban tourism and travel cover many disciplines and impinge on numerous aspects of daily life within cities. Moreover, they play a key role in domestic and international tourism in most countries, and cities often function as key travel gateways and tourism destinations. The International Journal of Tourism Cities contents include primary research articles, expert discussions on current urban tourism issues, and tourism city case studies. Articles are selected that are relevant to both academics and practitioners. The journal particularly encourages contributions on contemporary topics and issues in urban tourism including smart cities and tourism, environmental impact and sustainable tourism development in cities, citizen and stakeholder involvement in tourism, city destination governance, and the development of policies and standards for city tourism development. The International Journal of Tourism Cities has four distinct purposes: To encourage greater research and scholarship related to tourism in urban settings. To stimulate more interdisciplinary research on tourism in cities, particularly the integration of tourism and urban studies theories and principles. To generate more research studies on tourism at the edge of cities, where urban and rural areas converge. To create more literature on best practices in city tourism worldwide through in-depth analyses and the production of exemplary case studies.
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