{"title":"Shift to political topics as the main content strategy of American cable news","authors":"K. Chobanyan","doi":"10.30547/WORLDOFMEDIA.3.2018.3","DOIUrl":null,"url":null,"abstract":"The content strategies of American 24-hour news channels are undergoing significant transformations in the digital environment. While TV so far remains one of the most preferred news sources for Americans, it still has to find the new ways to attract and to keep the audience (especially younger audience). One of the transformation trends that proved to be successful for cable news has been the shift to mostly political coverage. The author focuses on the highest rated prime time cable shows and explores the extent of political items and strategies of their presentation.","PeriodicalId":36142,"journal":{"name":"World of Media","volume":"56 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2018-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"World of Media","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.30547/WORLDOFMEDIA.3.2018.3","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"Social Sciences","Score":null,"Total":0}
引用次数: 1
Abstract
The content strategies of American 24-hour news channels are undergoing significant transformations in the digital environment. While TV so far remains one of the most preferred news sources for Americans, it still has to find the new ways to attract and to keep the audience (especially younger audience). One of the transformation trends that proved to be successful for cable news has been the shift to mostly political coverage. The author focuses on the highest rated prime time cable shows and explores the extent of political items and strategies of their presentation.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
