{"title":"Underlying Values that Motivate Behavioral Intentions and Purchase Decisions: Lessons from the COVID-19 Pandemic","authors":"Laura Suler Petr Rydell","doi":"10.22381/am2020218","DOIUrl":null,"url":null,"abstract":"Empirical evidence on underlying values that motivate behavioral intentions and purchase decisions during the COVID-19 pandemic has been scarcely documented in the literature. Using and replicating data from Deloitte, the European Commission, EY, GWI, and Worldpay/FIS, we performed analyses and made estimates regarding how risk of contracting COVID-19 by frequent trips to supermarket and irrational buying behaviors in terms of frequency and quantity have led to online grocery delivery services being swiftly adopted on a large scale. Descriptive statistics of compiled data from the completed surveys were calculated when appropriate.","PeriodicalId":38178,"journal":{"name":"Analysis and Metaphysics","volume":"1 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"12","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Analysis and Metaphysics","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.22381/am2020218","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"Arts and Humanities","Score":null,"Total":0}
引用次数: 12
Abstract
Empirical evidence on underlying values that motivate behavioral intentions and purchase decisions during the COVID-19 pandemic has been scarcely documented in the literature. Using and replicating data from Deloitte, the European Commission, EY, GWI, and Worldpay/FIS, we performed analyses and made estimates regarding how risk of contracting COVID-19 by frequent trips to supermarket and irrational buying behaviors in terms of frequency and quantity have led to online grocery delivery services being swiftly adopted on a large scale. Descriptive statistics of compiled data from the completed surveys were calculated when appropriate.
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