{"title":"Acculturation, pluralism, empowerment: Cultural images as strategic communication on Hispanic nonprofit websites","authors":"Melissa B. Adams, Melissa A. Johnson","doi":"10.1080/17513057.2019.1627483","DOIUrl":null,"url":null,"abstract":"ABSTRACT This quantitative visual content analysis investigated the use of acculturation, pluralism, empowerment, and resistance-themed messages and images in nonprofit strategic communication and digital intercultural communication. The study analyzed data from 135 U.S.-based Latino nonprofit websites. Based on study findings, the authors argue that these nonprofits may be missing opportunities to strengthen relationships and cultural ties with target publics. This analysis applies acculturation theory to visual communication and extends the literature on digital intercultural public relations.","PeriodicalId":45717,"journal":{"name":"Journal of International and Intercultural Communication","volume":"19 1","pages":"309 - 327"},"PeriodicalIF":1.4000,"publicationDate":"2020-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of International and Intercultural Communication","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/17513057.2019.1627483","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 2
Abstract
ABSTRACT This quantitative visual content analysis investigated the use of acculturation, pluralism, empowerment, and resistance-themed messages and images in nonprofit strategic communication and digital intercultural communication. The study analyzed data from 135 U.S.-based Latino nonprofit websites. Based on study findings, the authors argue that these nonprofits may be missing opportunities to strengthen relationships and cultural ties with target publics. This analysis applies acculturation theory to visual communication and extends the literature on digital intercultural public relations.
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