Acculturation, pluralism, empowerment: Cultural images as strategic communication on Hispanic nonprofit websites

Melissa B. Adams, Melissa A. Johnson
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引用次数: 2

Abstract

ABSTRACT This quantitative visual content analysis investigated the use of acculturation, pluralism, empowerment, and resistance-themed messages and images in nonprofit strategic communication and digital intercultural communication. The study analyzed data from 135 U.S.-based Latino nonprofit websites. Based on study findings, the authors argue that these nonprofits may be missing opportunities to strengthen relationships and cultural ties with target publics. This analysis applies acculturation theory to visual communication and extends the literature on digital intercultural public relations.
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文化适应、多元化、赋权:拉美裔非营利网站的文化形象战略传播
本定量视觉内容分析研究了文化适应、多元主义、赋权和抵抗主题的信息和图像在非营利组织战略传播和数字跨文化传播中的使用。该研究分析了135个美国拉丁裔非营利网站的数据。基于研究结果,作者认为这些非营利组织可能错过了与目标公众加强关系和文化联系的机会。这一分析将文化适应理论应用于视觉传播,并扩展了关于数字跨文化公共关系的文献。
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CiteScore
3.80
自引率
12.50%
发文量
19
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