Managing Padang Restaurant’s Consumers Trust

Abstract

This research aims to analyze the effect of (1) Halalness towards Padang Restaurant Consumers Satisfaction, (2) Food Service towards Padang Restaurant Consumers Satisfaction and (3) Consumers satisfaction towards Padang Restaurant Consumers Trust. This research was conducted in West Sumatra by taking sample areas in Bukittinggi, Padang, Tanah Datar and 50 Kota. Proportional determinations and accidental method are used to find the number of samples of 450 people respondents. Multiple Linear Regression Analysis Hypothesis testing was carried out as research analysis. This research finds that: (1) Halalness has no significant effect on Padang Restaurants Consumers Satisfaction, (2) Food Service has a positive and significant effect on the Padang Restaurant Consumer Satisfaction and, (3) Satisfaction has a positive and significant influence on Padang Restaurant Consumer Trust.