Beauty in the Eyes of the Beholders: How Government- and Consumer-Based Country-of-Origin Advantages and Disadvantages Drive Host Country Investment Dynamics.

IF 3.9 3区 管理学 Q2 MANAGEMENT Management International Review Pub Date : 2023-01-01 DOI:10.1007/s11575-022-00497-8
Alvaro Cuervo-Cazurra, C Annique Un
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引用次数: 1

Abstract

Building on the resource-based view, we propose conceptualizing a foreign multinational's country of origin as a resource, an asset tied semi-permanently to the firm, and analyze how this resource affects its host country investments. We argue that the country of origin provides an advantage or disadvantage in the host country depending on its positive or negative view among the host-country government and consumers. This results in four alternative configurations of host country investment dynamics based on the alignment of their views. First, when a multinational's country of origin generates a government-based advantage and a consumer-based disadvantage, the multinational is more likely to make larger initial investments to benefit from incentives and larger subsequent localization investments to disassociate itself from the country of origin. Second, when the country of origin creates a government-based disadvantage and a consumer-based advantage, the foreign firm is more likely to make smaller initial and subsequent investments to maintain its association with the country of origin. Third, when the country of origin leads to government-based and consumer-based advantages, the foreign multinational is more likely to make a large initial investment to benefit from government incentives and smaller subsequent investments to maintain its association with the country of origin. Finally, when the country of origin leads to government-based and consumer-based disadvantages, the foreign multinational is more likely to make smaller initial investments to minimize risk and larger subsequent investments to localize.

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观察者眼中的美:基于政府和消费者的原产国优势和劣势如何驱动东道国投资动态。
在资源基础观点的基础上,我们建议将外国跨国公司的原产国概念化为一种资源,一种与公司半永久联系在一起的资产,并分析这种资源如何影响其东道国的投资。我们认为,原产国在东道国提供优势或劣势取决于其在东道国政府和消费者中的积极或消极看法。这就产生了基于东道国观点一致性的四种不同的投资动态配置。首先,当跨国公司的原产国产生以政府为基础的优势和以消费者为基础的劣势时,跨国公司更有可能进行更大的初始投资以受益于激励措施,并在随后进行更大的本地化投资以使自己脱离原产国。其次,当原产国创造了基于政府的劣势和基于消费者的优势时,外国公司更有可能进行较小的初始和后续投资,以保持与原产国的联系。第三,当原产国带来以政府为基础和以消费者为基础的优势时,外国跨国公司更有可能进行大规模的初始投资以从政府激励中获益,并进行较小的后续投资以维持其与原产国的联系。最后,当原产国导致基于政府和基于消费者的劣势时,外国跨国公司更有可能进行较小的初始投资以最小化风险,并进行较大的后续投资以本地化。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
6.50
自引率
11.60%
发文量
34
期刊介绍: Management International Review publishes research-based articles that reflect significant advances in the key areas of International Management. Its target audience consists of scholars in International Business Administration. Management International Review is a double-blind refereed journal that aims at the advancement and dissemination of research in the fields of International Management. The scope of the journal comprises International Business, Cross-Cultural Management, and Comparative Management. The journal publishes research that builds or extends International Management theory so that it can contribute to International Management practice. Management International Review welcomes both theoretical and empirical work. Original papers are invited that are based on a solid theoretical basis and a rigorous methodology. In the area of empirical studies, the journal publishes both quantitative and qualitative research. To be published in Management International Review, a paper must make strong contributions and highlight the significance of those contributions to the field of International Management. The editors are especially interested in manuscripts that break new ground rather than papers that make only incremental contributions. Management International Review publishes articles and research notes. Every year, six issues are published. On average, two of these issues are Focused Issues, which concentrate on a specific subfield of International Management.
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