Humor, transparency, and the management of distrust among business rivals: a case study of berthing meetings at the Port of Tema in Ghana.

Abstract

This article builds on rich empirical data following our unexpected discovery of a local practice to circumvent a stressful and counterproductive work environment due to distrust at the Port of Tema in Ghana. Using theoretical work on networks, trust, and humor, as well as extensive ethnographic fieldwork, we found that the humorous atmosphere at the regularly held physical berthing meetings fosters a sense of community, which enables competing professions, private companies, and public institutions to manage their mutual distrust. In an environment where trust among competitors is unrealistic, we argue that the objective of the performance of humor and transparency at the physical berthing meetings is the management of distrust rather than the creation of trust. The meetings have, gradually, grown to serve as a pragmatic local stakeholder adaptation to the challenges posed by universally perceived politicized, opaque, and corrupt business practices at the Port of Tema and beyond. In conclusion, we posit that our empirical findings allow us to identify the potential of and gaps in theories about trust and humor in understanding the dynamics of coping strategies among competitors in business settings that are characterized by unethical practices.