Green roles at home: exploring the impact of household social dynamic processes on consumption at the food-energy-water (FEW) nexus.

Abstract

Capturing the social dynamic processes among household members that work to shape consumption patterns presents a complex problem for household resource conservation studies. To bridge the gap between the individual and household, we propose and test a series of quantitative measures that explore the underlying structure of household social dynamic processes through the lens of social practice theory. Based on previous qualitative research, we develop measures to test five distinct social dynamic processes that either encourage or deter pro-environmental action: enhancing, norming, preferring, constraining, and allocating. In a sample of households (n = 120) from suburban Midwestern USA, we find that positively framed social dynamic processes (enhancing and positive norming) positively predict variance in frequency of food-, energy-, and water-conserving pro-environmental actions. Pro-environmental orientation of the individual respondent, in turn, is positively associated with perception of positively framed dynamics. These findings suggest that social dynamic processes influence individual decision-making about household consumption, supporting previous research that illustrates consumption as embedded within the relationships that form residential life. We suggest ways forward for quantitative social science researchers to explore consumption through a practice-based approach that considers the influence of social institutions on emission-intensive lifestyles.