HEXACO Personality Factors and their Associations with Facebook use and Facebook Network Characteristics.

Abstract

Personality factors affect the properties of 'offline' social networks, but how they are associated with the structural properties of online networks is still unclear. We investigated how the six HEXACO personality factors (Honesty-Humility, Emotionality, Extraversion, Agreeableness, Conscientiousness and Openness to Experience) relate to Facebook use and three objectively measured Facebook network characteristics - network size, density, and number of clusters. Participants (n = 107, mean age = 20.6, 66% female) extracted their Facebook networks using the GetNet app, completed the 60-item HEXACO questionnaire and the Facebook Usage Questionnaire. Users high in Openness to Experience spent less time on Facebook. Extraversion was positively associated with network size (number of Facebook Friends). These findings suggest that some personality factors are associated with Facebook use and the size of Facebook networks, and that personality is an important influence on both online and offline sociality.