Gender-based in-group social influence can lead women to view a hostile sexist attitude as less prejudiced and more true.

Abstract

Social influence processes by which women come to judge a hostile sexist attitude as relatively true and unprejudiced were examined. Based upon status characteristics theory, women's judgments were expected to be more strongly influenced by a man's than a woman's interpretation of the sexist attitude as true or prejudiced. Based upon self-categorization theory, women's judgments were expected to be more strongly influenced by a woman's than a man's interpretation. Support was primarily observed for the self-categorization theory prediction. This effect, however, was initially suppressed by participants' acceptance of the legitimacy of gender status differences. A post-hoc mediational analysis revealed two pathways by which in-group social influence affected women's acceptance the relative veracity of negative claims about their own group: a direct path from shared in-group membership with the influencing agent, and an indirect path through their acceptance of the legitimacy of gender status differences. The research highlights how women's endorsement of sexist views can have the capacity to minimize other women's challenges of these views as prejudice.