Taking the Shortcut: Simplifying Heuristics in Discrete Choice Experiments.

IF 3.4 3区医学 Q1 HEALTH CARE SCIENCES & SERVICES Patient-Patient Centered Outcomes Research Pub Date : 2023-07-01 DOI:10.1007/s40271-023-00625-y

Jorien Veldwijk, Stella Maria Marceta, Joffre Dan Swait, Stefan Adriaan Lipman, Esther Wilhelmina de Bekker-Grob

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引用次数: 1

Abstract

Health-related discrete choice experiments (DCEs) information can be used to inform decision-making on the development, authorisation, reimbursement and marketing of drugs and devices as well as treatments in clinical practice. Discrete choice experiment is a stated preference method based on random utility theory (RUT), which imposes strong assumptions on respondent choice behaviour. However, respondents may use choice processes that do not adhere to the normative rationality assumptions implied by RUT, applying simplifying decision rules that are more selective in the amount and type of processed information (i.e., simplifying heuristics). An overview of commonly detected simplifying heuristics in health-related DCEs is lacking, making it unclear how to identify and deal with these heuristics; more specifically, how researchers might alter DCE design and modelling strategies to accommodate for the effects of heuristics. Therefore, the aim of this paper is three-fold: (1) provide an overview of common simplifying heuristics in health-related DCEs, (2) describe how choice task design and context as well as target population selection might impact the use of heuristics, (3) outline DCE design strategies that recognise the use of simplifying heuristics and develop modelling strategies to demonstrate the detection and impact of simplifying heuristics in DCE study outcomes.

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走捷径:简化离散选择实验中的启发式。

与健康相关的离散选择实验(dce)信息可用于为药物和设备的开发、授权、报销和营销以及临床实践中的治疗提供决策信息。离散选择实验是一种基于随机效用理论(RUT)的陈述偏好方法，它对被调查者的选择行为施加了很强的假设。然而，被调查者可能会使用不遵循RUT所隐含的规范性理性假设的选择过程，应用简化的决策规则，这些规则在处理信息的数量和类型上更具选择性(即简化启发式)。缺乏对与健康相关的dce中常见的简化启发式的概述，因此不清楚如何识别和处理这些启发式;更具体地说，研究人员如何改变DCE设计和建模策略，以适应启发式的影响。因此，本文的目的有三个方面:(1)概述与健康相关的DCE中常见的简化启发式，(2)描述选择任务设计和上下文以及目标人群选择如何影响启发式的使用，(3)概述识别简化启发式使用的DCE设计策略，并制定建模策略来证明简化启发式在DCE研究结果中的检测和影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Patient-Patient Centered Outcomes Research HEALTH CARE SCIENCES & SERVICES-

CiteScore

6.60

自引率

8.30%

发文量

审稿时长

>12 weeks

期刊介绍： The Patient provides a venue for scientifically rigorous, timely, and relevant research to promote the development, evaluation and implementation of therapies, technologies, and innovations that will enhance the patient experience. It is an international forum for research that advances and/or applies qualitative or quantitative methods to promote the generation, synthesis, or interpretation of evidence. The journal has specific interest in receiving original research, reviews and commentaries related to qualitative and mixed methods research, stated-preference methods, patient reported outcomes, and shared decision making. Advances in regulatory science, patient-focused drug development, patient-centered benefit-risk and health technology assessment will also be considered. Additional digital features (including animated abstracts, video abstracts, slide decks, audio slides, instructional videos, infographics, podcasts and animations) can be published with articles; these are designed to increase the visibility, readership and educational value of the journal’s content. In addition, articles published in The Patient may be accompanied by plain language summaries to assist readers who have some knowledge of, but not in-depth expertise in, the area to understand important medical advances. All manuscripts are subject to peer review by international experts.