Óscar R. González López, Tomás M. Bañegil Palacios, María Buenadicha Mateos
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引用次数: 16
Abstract
In the current economic crisis accurate assessment of the efficiency of the online strategy implemented by companies is a crucial issue. This paper proposes a number of indicators for the evaluation of the websites of companies all over the world.
Our research examines the manual and automatic evaluation of a series of objective variables concerning website. To obtain the indicators we applied a factor analysis to the relevant variables.
The Quantitative Web Quality Index is a versatile tool that permit us to compare any kind of organizations and detect the strong and weak points of the company's website.
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