What types of e-liquid products were more likely to offer price promotions?

IF 4 2区医学 Q1 PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH Tobacco Control Pub Date : 2024-10-19 DOI:10.1136/tc-2022-057781

Qian Yang, Shaoying Ma, Yanyun He, Zefeng Qiu, Jian Chen, Ce Shang

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Abstract

Introduction: The present study empirically examined the association between price discounts and product attributes of e-liquids sold by online retailers.

Methods: We analysed 14 000 e-liquid products from five major online e-cigarette retailers between April and May 2021 to determine the association between price discounts and product attributes such as nicotine level and form, flavour and vegetable glycerine/propylene glycol ratio. A fixed-effects model was used in the analysis and discounts were calculated in US cents/mL of e-liquid volume.

Results: Out of 14 407 e-liquid products, 92.5% were offered at a discounted price. On average, the price discount for the 13 324 products that had discounts was 16.84 cents/mL across the five stores. Among the three forms of nicotine (salt, freebase and nicotine free), salt e-liquids had the highest average price discount.

Conclusion: Our findings suggest that e-liquids with salt nicotine have a higher average price discount when sold online, which may influence consumer purchasing behaviour. Further research is needed to assess the potential impact of these discounts on youth and adult tobacco use. Policymakers may consider implementing measures to limit online price discounts for e-liquids as a means of reducing sales among young people.

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哪些类型的电子液体产品更有可能提供价格促销？

导言本研究实证检验了在线零售商销售的电子烟液的价格折扣与产品属性之间的关联：我们分析了2021年4月至5月期间五家主要在线电子烟零售商销售的14000种电子烟产品，以确定价格折扣与尼古丁含量和形态、口味和植物甘油/丙二醇比率等产品属性之间的关联。分析中使用了固定效应模型，折扣以每毫升电子烟液的美分计算：在 14 407 种电子液体产品中，92.5% 的产品以折扣价出售。在 13 324 种有折扣的产品中，五家商店的平均价格折扣为 16.84 美分/毫升。在三种尼古丁形式（含盐、无碱和无尼古丁）中，含盐电子烟的平均价格折扣最高：我们的研究结果表明，含盐尼古丁的电子烟在网上销售时平均价格折扣较高，这可能会影响消费者的购买行为。需要进一步开展研究，评估这些折扣对青少年和成人烟草使用的潜在影响。政策制定者可以考虑采取措施限制电子烟的网上价格折扣，以此来减少青少年的销售量。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Tobacco Control 医学-公共卫生、环境卫生与职业卫生

CiteScore

9.10

自引率

26.90%

发文量

223

审稿时长

6-12 weeks

期刊介绍： Tobacco Control is an international peer-reviewed journal covering the nature and consequences of tobacco use worldwide; tobacco''s effects on population health, the economy, the environment, and society; efforts to prevent and control the global tobacco epidemic through population-level education and policy changes; the ethical dimensions of tobacco control policies; and the activities of the tobacco industry and its allies.