Identifying and prioritizing the effective factors in the implementation of green supply chain management in the construction industry

In recent years, environmental protection and sustainability have become significant issues and have attracted everyone's attention. And many organizations are now interested in using it as their strategy to gain customer satisfaction and market share and outperform competitors. This article aims to identify and prioritize the main factors that implement green supply chain management (GSCM) in the construction industry. To achieve the goal, the integrated approach combining is fuzzy decision-making trial and evaluation laboratory (FDEMATEL) and fuzzy analysis network Process (FANP) developed. The parameters employed are in this approach identified through an extensive literature review, and validation is criteria introduced through the experts’ opinions to discuss data uncertainty. First, the FDEMATEL method sets up the interrelationships between the criteria, which used for determining are the most important factors in the GSCM approach. Then, the local weight of the criteria calculated using the FANP approach based on cause and effect relationships, and through the FDEMATEL method. The results of this study show that external factors are the most important and influential factors in the GSCM approach, Therefore, the findings of this study can guide managers to make better use of the GSCM approach in the Iranian construction industry.