{"title":"用描述性内容分析法评价品牌资产和品牌忠诚与顾客资产和顾客忠诚之间的关系","authors":"A. Aydin","doi":"10.12739/nwsa.2022.17.4.3c0192","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":418729,"journal":{"name":"NWSA Academic Journals","volume":"37 2","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-10-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"EVALUATION OF THE RELATIONSHIP BETWEEN BRAND EQUITY AND BRAND LOYALTY WITH CUSTOMER EQUITY AND CUSTOMER LOYALTY USING THE METHOD OF DESCRIPTIVE CONTENT ANALYSIS\",\"authors\":\"A. Aydin\",\"doi\":\"10.12739/nwsa.2022.17.4.3c0192\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":418729,\"journal\":{\"name\":\"NWSA Academic Journals\",\"volume\":\"37 2\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-10-29\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"NWSA Academic Journals\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.12739/nwsa.2022.17.4.3c0192\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"NWSA Academic Journals","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.12739/nwsa.2022.17.4.3c0192","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
EVALUATION OF THE RELATIONSHIP BETWEEN BRAND EQUITY AND BRAND LOYALTY WITH CUSTOMER EQUITY AND CUSTOMER LOYALTY USING THE METHOD OF DESCRIPTIVE CONTENT ANALYSIS