Design: Aesthetics as a Promoter of Selling Products in Kosovo

This research is about the design, aesthetics as a sales promoter in Kosovo and the challenges faced during the production. This research will give insight into design and aesthetics as a promoter of selling products in our country. Preferences, demands and decisions for products are affected by different factors. For a successful sale and differentiation, the product in Kosovo must has the performance, comfort, safety and the ability to be repaired. As for the appearance, the interesting form, the perfect symmetry, the consumers of our country have shown less interest. These findings are important information and the recommendations from this research are important for further success in the field of business, entrepreneurship, economics, fashion design, teaching, etc.