{"title":"身份、鉴定和品牌","authors":"George Cheney, Katie Sullivan","doi":"10.4324/9780203730089-5","DOIUrl":null,"url":null,"abstract":"This essay offers a contemporary overview of issues in organizational identity, organizational identification, difference, and branding, including references to personal experience, work trends, and popular culture. Along the way, we consider how certain intellectual traditions remain relevant today, as well as identify research exemplars for challenges to accustomed notions of identity in and around organizations. We conclude with some suggestions for reflection on research and practice, and with a series of discussion questions for students and other readers.","PeriodicalId":383375,"journal":{"name":"Movements in Organizational Communication Research","volume":"24 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2019-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Identity, Identification, and Branding\",\"authors\":\"George Cheney, Katie Sullivan\",\"doi\":\"10.4324/9780203730089-5\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This essay offers a contemporary overview of issues in organizational identity, organizational identification, difference, and branding, including references to personal experience, work trends, and popular culture. Along the way, we consider how certain intellectual traditions remain relevant today, as well as identify research exemplars for challenges to accustomed notions of identity in and around organizations. We conclude with some suggestions for reflection on research and practice, and with a series of discussion questions for students and other readers.\",\"PeriodicalId\":383375,\"journal\":{\"name\":\"Movements in Organizational Communication Research\",\"volume\":\"24 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2019-03-15\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Movements in Organizational Communication Research\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.4324/9780203730089-5\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Movements in Organizational Communication Research","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4324/9780203730089-5","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
This essay offers a contemporary overview of issues in organizational identity, organizational identification, difference, and branding, including references to personal experience, work trends, and popular culture. Along the way, we consider how certain intellectual traditions remain relevant today, as well as identify research exemplars for challenges to accustomed notions of identity in and around organizations. We conclude with some suggestions for reflection on research and practice, and with a series of discussion questions for students and other readers.
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