THE EFFECT OF THE EXISTENCE OF THE SHOPPING MARKET ON THE SOCIAL ECONOMIC LIFE OF THE COMMUNITY

The purpose of the study was to determine the socio-economic life of the community and the influence of the existence of supermarkets on the socio-economic life of the community in Wanasari Village, Cibitung District, Bekasi Regency. The research method used is descriptive method (descriptive research). Data collection techniques are observation, interviews, questionnaires, documentation studies, and literature studies. The research sample was 60 people with proportional random sampling technique. Based on the results of the study, it can be concluded that the existence of supermarkets has an impact on the socio-economic life of the people in Wanasari Village, especially people who work directly as supermarket employees and people who carry out activities around supermarkets. The socio-economic life of the community includes education, social interaction, employment, job opportunities, and income. From the several aspects measured, almost all of them experienced an increase from before the supermarket was after the supermarket.