Business to Business Relationship in Micro Manufacturing Industry– A Case Study

Purpose: Asia’s Micro manufacturing Industry confined to MSMEs are playing a vital role in self-employment and socio-economic development of country and is anticipated to grow more quickly. While presenting a broad overview of the B2B Relationship, this study analyses the possible growth opportunities for the micro manufacturing industry. Learn more about a few factors that will be important for the future development of the Indian micro manufacturing sector. To have a better understanding of the market, a SWOC study is conducted. In this analysis, we found that India's emerging micro manufacturing industry will experience rapid growth in the years to come. India's manufacturing industry has the potential to be worth US$ 1 trillion by 2025, and the country is anticipated to be one of the top three emerging economies. Design/Methodology/Approach: The circumstance of the case adds to the SWOC analysis of the present Micro manufacturing Industry. The study is based on secondary data from books, case studies, and articles on literature. Findings/Result: Micro manufacturing companies are working to improve their client satisfaction and service quality in order to increase B2B relationships. They are also using web marketing to offer a personalised shopping experience. The providers' increased efforts to build relationships with their clients will likely have a favourable impact on their trust, dedication, and contentment. Originality/Value: The case's discoveries will provide deeper understanding of Long term B2B relationship and help Micro manufacturing business to sustain continuous B2B relationship. Paper Type: Case Study