Informational Technologies in Film Production - How ICT shaping Media Industry

This paper will provide a summary of the drivers which makes changes within the media industry and film production based on the progress of Information and Communications Technologies. As for now - the entertainment industry is constantly growing, based on reaching a more international audience and using new, creative ways of developing and delivering content. Despite the fact that entertainment is more close to Art - Information and Communications Technologies makes big and valuable changes to the industry, not only in terms of new devices, hardware, and software but also in the ways of creatively using those resources. Some of the examples in the article shows how technologies can change completely the ways how some instruments were used before, and how more sufficient and handier they can be only because new technologies opened new opportunities. Merging of the industries like game, movie and informational technologies is a matter of time and IT creations like “Unreal Engine” blurs the lines between gaming and filming, taking computer graphics and 3D modeling to a new level. Other big changes to the Art can bring Artificial Intelligence, Machine Learning, and Big Data instruments, although it’s still not so trusted by big production companies and film studios. But the more Information and Communications Technologies are evolving, the more Media Industry is changing.