供应链数字化转型对企业竞争优势的影响——以中国制造业企业为例

Zhang Ying
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引用次数: 0

摘要

本研究以制造业企业供应链数字化转型为切入点,围绕“不确定环境下制造业企业供应链数字化转型对企业竞争优势的影响及其影响路径”这一主题展开研究,旨在回答以下问题:首先,为什么制造企业需要对供应链进行数字化转型?供应链数字化转型对企业竞争优势的影响是什么?其次,在制造业企业的供应链数字化转型过程中,动态供应链能力的作用是什么?第三,环境不确定性如何影响供应链数字化转型、供应链动态能力和企业竞争优势之间的关系?本研究借鉴和参考了现有研究的成熟规模,并为本研究设计了问卷。采用信度效度检验、描述性统计分析、同源性偏差分析和验证性因子分析对样本质量进行检验,采用相关分析和回归分析方法对研究假设的主效应、中介效应和调节效应进行验证,最后得出实证分析结果并进行讨论。
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The Impact of Digital transformation of Supply Chain on Competitive Advantage of Enterprises: A Case Study of Chinese Manufacturing Enterprises
This study takes the digital transformation of the supply chain of manufacturing enterprises as the entry point and focuses on the theme of “the impact of digital transformation of the supply chain of manufacturing enterprises on the competitive advantage of enterprises in an uncertain environment and the path of its effect”, aiming to answer the following questions: First, why do manufacturing enterprises need to Firstly, why do manufacturing enterprises need to transform their supply chains digitally? What is the impact of supply chain digital transformation on the competitive advantage of enterprises? Secondly, what is the role of dynamic supply chain capabilities in the process of digital transformation of supply chains in manufacturing companies? Thirdly, how does environmental uncertainty affect the relationship between supply chain digital transformation, supply chain dynamic capabilities and firms’ competitive advantage? This study draws on and refers to the mature scale of existing research and designs a questionnaire for this study. Reliability and validity test, descriptive statistical analysis, homology deviation analysis and confirmatory factor analysis are used to test the sample quality, and correlation analysis and regression analysis methods are used to verify the main effect, mediating effect and moderating effect of the research hypothesis, and finally the empirical analysis results are obtained and discussed.
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