{"title":"COVID-19对印度消费者快速消费品购买行为影响的分析研究","authors":"Soma Sekhara","doi":"10.53056/njmsr-2023.6.1.007","DOIUrl":null,"url":null,"abstract":"The aim of article is to identify and analyze all the impacts of COVID-19 on consumer buying behavior for Fast Moving Consumer Goods in India and significant changes that takes place post- covid-19. The awareness and understanding of changing consumer behavior can help brand marketers future-proof their operations in the post COVID period. The current situation currently prevailing in global markets is mainly influenced by external factors- the COVID-19 pandemic and the effects of political and governmental steps and the economic situation. This paper mainly aims to identify changes in consumer behavior when buying basic products – food, clothing drugstore goods, and footwear and electronics during the pandemic of COVID-19","PeriodicalId":350680,"journal":{"name":"Nepalese Journal of Management Science and Research","volume":"302 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"AN ANALYTICAL STUDY OF COVID-19 IMPACTS ON CONSUMER BUYING BEHAVIORS FOR FMCG PRODUCTS IN INDIA\",\"authors\":\"Soma Sekhara\",\"doi\":\"10.53056/njmsr-2023.6.1.007\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The aim of article is to identify and analyze all the impacts of COVID-19 on consumer buying behavior for Fast Moving Consumer Goods in India and significant changes that takes place post- covid-19. The awareness and understanding of changing consumer behavior can help brand marketers future-proof their operations in the post COVID period. The current situation currently prevailing in global markets is mainly influenced by external factors- the COVID-19 pandemic and the effects of political and governmental steps and the economic situation. This paper mainly aims to identify changes in consumer behavior when buying basic products – food, clothing drugstore goods, and footwear and electronics during the pandemic of COVID-19\",\"PeriodicalId\":350680,\"journal\":{\"name\":\"Nepalese Journal of Management Science and Research\",\"volume\":\"302 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-03-20\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Nepalese Journal of Management Science and Research\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.53056/njmsr-2023.6.1.007\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Nepalese Journal of Management Science and Research","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.53056/njmsr-2023.6.1.007","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
AN ANALYTICAL STUDY OF COVID-19 IMPACTS ON CONSUMER BUYING BEHAVIORS FOR FMCG PRODUCTS IN INDIA
The aim of article is to identify and analyze all the impacts of COVID-19 on consumer buying behavior for Fast Moving Consumer Goods in India and significant changes that takes place post- covid-19. The awareness and understanding of changing consumer behavior can help brand marketers future-proof their operations in the post COVID period. The current situation currently prevailing in global markets is mainly influenced by external factors- the COVID-19 pandemic and the effects of political and governmental steps and the economic situation. This paper mainly aims to identify changes in consumer behavior when buying basic products – food, clothing drugstore goods, and footwear and electronics during the pandemic of COVID-19
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