探索智能手机上潜意识启动的可行性

C. Pinder, Jo Vermeulen, Benjamin R. Cowan, R. Beale, R. Hendley
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引用次数: 8

摘要

潜意识启动有可能影响人们的态度和行为,使他们更喜欢某些选择。然而,很少有研究探索其在智能手机上的可行性,尽管智能手机的全球普及和日益增加的使用激发了人们对移动行为改变干预的兴趣。本文讨论了传递移动阈下启动的技术、伦理和设计问题。我们提出三项技术探索:一项技术可行性研究和两项参与者研究。一项初步研究(n=34)在为期一周的时间内探索了阈下目标启动,而一项半对照研究(n=101)探索了阈下启动对3种不同类型刺激的直接影响。我们发现,尽管潜意识启动在智能手机上在技术上是可行的,但对用户偏好多少刺激的影响证据有限,不同刺激类型的影响不一致。我们讨论了我们的结果的意义和未来的研究方向。
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Exploring the feasibility of subliminal priming on smartphones
Subliminal priming has the potential to influence people's attitudes and behaviour, making them prefer certain choices over others. Yet little research has explored its feasibility on smartphones, even though the global popularity and increasing use of smartphones has spurred interest in mobile behaviour change interventions. This paper addresses technical, ethical and design issues in delivering mobile subliminal priming. We present three explorations of the technique: a technical feasibility study, and two participant studies. A pilot study (n=34) explored subliminal goal priming in-the-wild over 1 week, while a semi-controlled study (n=101) explored the immediate effect of subliminal priming on 3 different types of stimuli. We found that although subliminal priming is technically possible on smartphones, there is limited evidence of impact on changes in how much stimuli are preferred by users, with inconsistent effects across stimuli types. We discuss the implications of our results and directions for future research.
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