Social Construction of Young Farmers in Developing Pineapple Agribus in Kediri Regency, East Java Province, Indonesia

- This study uses social construction theory to (1) analyze young farmers' understanding of pineapple agribusiness development activities. (2). Analyzing the process of the social construction of young farmers in pineapple agribusiness development. (3) Analyzing the actions of young farmers in developing pineapple agribusiness according to their social construction. This research paradigm uses the social definition paradigm based on social construction theory. This research used a qualitative approach and phenomenological research type. The research location is in Kediri Regency, Indonesia. The research informants consisted of young farmers cultivating pineapples, members or administrators of farmer groups, pineapple traders, sellers of pineapple production facilities, and other informants as needed according to the directions of the informants encountered before. The informant determination technique was carried out by snowball sampling, and the data were collected through in-depth interviews and observations. The data is analyzed through data collection, condensation, presentation