Racial Identity and Racial Attitudes Among White Americans

This chapter explores how five dimensions of white racial identity are associated with one another and with white Americans’ racial attitudes. Drawing on data from the 2014 General Social Survey Identity Module, we first examine the relationships among five aspects of whites’ racial identities: prominence, salience, private self-regard, public self-regard, and verification. We then examine the implications of these aspects of racial identity for whites’ reported and preferred distance from, stereotypes about, and support for policies designed to benefit black Americans. In so doing, we contribute to the long-standing identity theory project of demonstrating how identities shape other elements of social life, including the construction and maintenance of social inequalities. We also contribute to the growing research literature on “whiteness” and its implications for intergroup relations in the United States.