El sistema de comunicación integrado a los sistemas de gestión en el contexto organizacional

Organizational communication contributes to the fulfillment of the functions, tasks and /or activities of the job position individually and in general, to the coordination of the set of activities that are developed in the entities to achieve the expected results. Work objective is to propose a procedure for a diagnosis and design of the communication system, integrated into the direction and management system with a strategic approach. The methodology was applied and validated in two Santiago de Cuba's organizations with satisfactory results. Different research techniques and tools are used, combining the quantitative with the qualitative approach, among which are: bibliographic analysis, documentary review and analysis, differents interviews types, questionnaire in survey form and checklists. Is possible developing as a result procedure for a diagnosis and design of organizational communication that overlaps the theoretical, methodological, structural and practical elements with an integrated approach to all management systems, providing the improvement of business processes. Its design based on current technical and legal regulations facilitates its generalization and adaptability to all types of organizations depending on its characteristics. Communication is a process that occurs in any type of organization, permanently involving internal and external clients, such as workers, managers, clients, suppliers and society.