Sintia Abbas, Asda Rauf, Ria Indriani
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研究的目的是:1)了解哥伦塔洛市阿廷戈拉街道蒙古坡村玉米的销售渠道;2)了解哥伦塔洛市阿廷戈拉街道蒙古坡村玉米农户获得的农户分成金额。该研究于2021年1月至3月在Gorontalo Utara摄政县Atinggola街道Monggupo村进行。本研究采用观察法和访谈法进行调查。使用的数据分析是描述性分析和农民份额分析。研究结果表明:1)蒙古坡村玉米的营销渠道主要有两个,其中渠道一为:农户-批发商-岛间渠道,渠道二为:农户-收集商渠道一,占79.04%,而农户在营销渠道中所占份额最高,为61.90%。因此,根据决策原理,营销渠道I因价值大于70%而有效,营销渠道II因价值小于70%而有效。
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ANALISIS FARMER’S SHARE PETANI JAGUNG DI DESA MONGGUPO KECAMATAN ATINGGOLA KABUPATEN GORONTALO UTARA
The research objective are: 1) to find out the marketing channel of corn in Monggupo Village, Atinggola Subdistrict, Gorontalo Utara Regency, and 2) to find out amount of farmer’s share received by corn farmers in Monggupo Village, Atinggola Subdistrict, Gorontalo Utara Regency. The research has been conducted in Monggupo Village, Atinggola Subdistrict, Gorontalo Utara Regency, from January to March 2021. Method applied in this research is a survey by conducting observation and intreview. The data analysis used is descriptive analysis and farmer’s share analysis. The research findings indicate that : 1) the marketing channels of corn in monggupo Village are two where the cnhannel I is: farmes- wholesaler-inter island and the channel II is : farmer-collector merchant channel I for 79.04%, whereas the highest value of farmaer”s share is in the marketing II for 61.90%. therefore, in accordance with decision principle, the marketing channel I is efficient due to the value is more than 70%, and the marketing channel II is efficient due to the value is less than 70%.
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