Towards an e-business acceptance model: Identification of external factors

E-business has become a popular way of conducting business in the last decade or two, when economic and social world evolved through progress in Internet and Information and Communication Technologies (ICT). In order to succeed, e-business solutions must meet different requirements of different stakeholders, and e-business solution developers and providers must understand which factors have a crucial impact on end user's usage behaviour. The primary objective of this paper is to systematically identify and classify most important factors with a significant direct or indirect impact on end user's decision whether he or she would accept and use a certain e-business technology. A practical outcome of this paper is a proposal for an e-business acceptance model, which could be used to better understand reasons, why certain e-business solutions have higher acceptance rate than other.