基于大数据技术的互联网媒体新闻生产与商业传播模式

Yanxue Guo, Juan Wang, Xiang Zhang
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摘要

随着互联网和BD的普及和快速发展,我们的日常生活逐渐从“信息时代”进入“数据时代”。各行各业都在充分利用互联网和BD,使人类社会的生产更经济、更经济。社会生活方式发生了巨大的变化,这种变化必然会影响到信息传播的各个领域。本文主要研究基于互联网和BD技术的网络媒体的商业性新闻生产及其商业性新闻传播模式。在分析了互联网和BD对网络媒体的重要性和影响之后,使用问卷调查。调查法分析了互联网和BD技术对网络媒体商业新闻生产及其商业传播模式的影响。问卷调查结果显示,互联网和BD技术对网络媒体的商业新闻生产产生了主要影响。即生产路径发生了变化,占总量的43%以上。这是因为数据分析技术可以用来挖掘有价值的新闻,然后生产主体发生了变化,从原来的单一主体变成了多元主体。对网络媒体新闻业务传播模式的影响主要是传播渠道的变化,从单一模式向多模式转变,占总人数的42%以上。
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News Production and Business Communication Model of Internet Media Based on Big Data Technology
With the popularization and rapid development of the Internet and BD, our daily lives are gradually brought from the "information age" to the "data age". All walks of life are making full use of the Internet and BD, which makes the human society produce economically and economically. The social lifestyle has undergone tremendous changes, and this transformation will inevitably affect all areas of information dissemination. This article mainly focuses on the research on the commercial news production of online media and its commercial news dissemination model based on the Internet and BD technology. After analyzing the importance and impact of the Internet and BD on online media, the questionnaire is then used. The survey method analyzed the influence of the Internet and BD technology on the commercial news production of online media and its commercial dissemination mode. The results of the questionnaire survey showed that the Internet and BD technology have the main influence on the commercial news production of online media. That is, the path of production has changed, accounting for more than 43% of the total. This is because data analysis technology can be used to mine valuable news, and then the main body of production has changed, from the original single main body to the multiple main body. The impact on the news business communication mode of the online media is mainly the change of the communication channel, which has changed from a single mode to a multi-mode, accounting for more than 42% of the total number of people.
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