{"title":"功能性后悔:后悔对消极经验学习的积极作用","authors":"Noelle M. Nelson, Selin A. Malkoc, B. Shiv","doi":"10.1037/e621092012-024","DOIUrl":null,"url":null,"abstract":"Johar, J.S. and M. Joseph Sirgy (1991), “Value-Expressive versus Utilitarian Advertising Appeals: When and Why to Use Which Appeal”, Journal of Advertising, 20 (3), 23-33. Keller, Ed (2007), “Unleashing the Power of Word of Mouth: Creating Brand Advocacy to Drive Growth”, Journal of Advertising Research, 47 (4), 448-452. McCracken, Grant (1989), “Who Is the Celebrity Endorser? Cultural Foundations of the Endorsement Process”, Journal of Consumer Research, 16 (3), 310-321. McWilliam, Gil (2000), “Building Stronger Brands through Online Communities”, Sloan Management Review, 41 (3), 43-54. Nelson (1974), “Advertising as Information”, Journal of Political Economy, 83 (July-August), 729-54. Pirsig, Robert M. (1999), Zen and the Art of Motorcycle Maintenance: An Inquiry into Values, New York: Quill.","PeriodicalId":268180,"journal":{"name":"ACR North American Advances","volume":"81 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Functional Regret: the Positive Effects of Regret on Learning From Negative Experiences\",\"authors\":\"Noelle M. Nelson, Selin A. Malkoc, B. Shiv\",\"doi\":\"10.1037/e621092012-024\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Johar, J.S. and M. Joseph Sirgy (1991), “Value-Expressive versus Utilitarian Advertising Appeals: When and Why to Use Which Appeal”, Journal of Advertising, 20 (3), 23-33. Keller, Ed (2007), “Unleashing the Power of Word of Mouth: Creating Brand Advocacy to Drive Growth”, Journal of Advertising Research, 47 (4), 448-452. McCracken, Grant (1989), “Who Is the Celebrity Endorser? Cultural Foundations of the Endorsement Process”, Journal of Consumer Research, 16 (3), 310-321. McWilliam, Gil (2000), “Building Stronger Brands through Online Communities”, Sloan Management Review, 41 (3), 43-54. Nelson (1974), “Advertising as Information”, Journal of Political Economy, 83 (July-August), 729-54. Pirsig, Robert M. (1999), Zen and the Art of Motorcycle Maintenance: An Inquiry into Values, New York: Quill.\",\"PeriodicalId\":268180,\"journal\":{\"name\":\"ACR North American Advances\",\"volume\":\"81 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1900-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"ACR North American Advances\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1037/e621092012-024\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"ACR North American Advances","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1037/e621092012-024","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
摘要
Johar, J.S.和M. Joseph Sirgy(1991)，“价值表达与功利主义广告诉求:何时以及为什么使用哪种诉求”，《广告杂志》，20(3)，23-33。Keller, Ed(2007)，“释放口碑的力量:创造品牌宣传来推动增长”，《广告研究》，47(4)，448-452。Grant McCracken(1989)，“谁是名人代言人?”《消费者心理研究》，第3期，第310-321页。McWilliam, Gil(2000)，“通过网络社区建立更强大的品牌”，斯隆管理评论，41(3)，43-54。Nelson(1974)，“广告作为信息”，《政治经济学杂志》，83(7 - 8月)，729-54。Robert M. Pirsig(1999)，《禅与摩托车维修艺术:价值探究》，纽约:Quill。
Functional Regret: the Positive Effects of Regret on Learning From Negative Experiences
Johar, J.S. and M. Joseph Sirgy (1991), “Value-Expressive versus Utilitarian Advertising Appeals: When and Why to Use Which Appeal”, Journal of Advertising, 20 (3), 23-33. Keller, Ed (2007), “Unleashing the Power of Word of Mouth: Creating Brand Advocacy to Drive Growth”, Journal of Advertising Research, 47 (4), 448-452. McCracken, Grant (1989), “Who Is the Celebrity Endorser? Cultural Foundations of the Endorsement Process”, Journal of Consumer Research, 16 (3), 310-321. McWilliam, Gil (2000), “Building Stronger Brands through Online Communities”, Sloan Management Review, 41 (3), 43-54. Nelson (1974), “Advertising as Information”, Journal of Political Economy, 83 (July-August), 729-54. Pirsig, Robert M. (1999), Zen and the Art of Motorcycle Maintenance: An Inquiry into Values, New York: Quill.
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