日本电子商务与老牌企业研究

Hidekazu Sone, Innan Sasaki
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摘要

本文在前人研究的基础上,探讨了日本老牌企业对信息技术的利用及其影响。根据我们对这些公司的一些经理的采访,IT系统已经被积极引入,并显示出积极的效果。例如,京都的多家历史悠久的日式糖果公司,如Wakanaya和拥有200多年历史的荞麦面馆Fujikoma,在采访中告诉我们,他们在开始网上销售后,销售额增长了约10%。此外,在使用IT系统进行招聘后,他们收到了比以前更多的国内外咨询,现在他们觉得更容易获得合格的人力资源。如上所述,IT似乎不仅在利润方面而且在各个方面都有积极的影响。迄今为止,管理研究一直在讨论企业的增长,但对企业的延续和衰落的研究却很少。因此,我们将运用商业系统理论对商业的延续和衰落进行全面的考察。我们提供了几家历史悠久的公司的概况,这些公司是我们研究的基础,包括Kongo Gumi, chiidoriya, Wakanaya, Yasuda-Nenju, Chuuboku-Chaya和Fujikoma。
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Study of e-Business and Long-Established Companies in Japan
Based on our previous work, this paper discusses IT utilization by long-established Japanese companies and its effects. According to our interviews to some managers of such companies, IT systems have been actively introduced and have shown positive effects. For example, multiple numbers of long-established Japanese-style confectionary companies in Kyoto such as Wakanaya and Fujikoma, a soba noodle restaurant which has more than 200 years of history, told us during the interviews that their sales increased approximately 10% after they started online sales. Also, after using IT systems for recruitment, they started to receive more inquiries than before both domestically and from abroad, and now they feel it is easier to obtain competent human resources. As mentioned above, IT seems to have a positive impact not only on the profit side but also on various aspects. Management studies have discussed business growth so far, but study on business continuance and decline has been only narrowly kept going. Therefore, we will examine here comprehensively covering business continuance and decline using business system theory. We provide the overview of several long-establish companies upon which our study is based, including Kongo Gumi, Chidoriya, Wakanaya, Yasuda-Nenju, Chuuboku-Chaya and Fujikoma.
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