Malaysia green residential buildings and factors affecting the willingness of public on buying green residential buildings

Green building has reduced the negative impact on natural environment which caused by construction activities. Commonly, these green building are built based on opinion and knowledge of construction players such as contractors, developer and engineer and their most critical point is to earn more return on investment, and the practicability and functionality of buildings. However, public is the consumer for green buildings, thus sometimes should listen to the voice out from public. In order to raise public demand for green building, this study is aimed to identify the factors affecting the willingness of public on buying green residential property. There is a rating system that Green Building Index (GBI) as a measurement standard to green building certification in Malaysia. A literature review was performed, followed by a questionnaire survey and a total of fifty-three valid responses are obtained through snowball sampling method. Apart from that, Cronbach’s alpha and mean score analysis were performed in this study. The results revealed that “improve indoor air quality”, “enhance occupant comfort and health” and “lower greenhouse gas emission” were the most important factors affecting public to buy the green residential property. The results of this study could contribute that young generation nowadays actually is most focus on own health and comfortable rather than cost since all the top three ranking is related with indoor environment quality. However, majority young generation respondent is also one of the limitations for this study.