Decision support system framework for performance based evaluation and ranking system of carry and forward agents

Purpose – The purpose of this paper is to present a research model that explore strategic outsourcing practices for sustainable competitive advantages. In this paper, a decision support system (DSS) for sustainable performance measurement of carry and forward agents (CFAs) is proposed. Design/methodology/approach – The importance of seven criteria as a means of selecting the best CFA for warehouses under the aspect of sustainable environment is analyzed. The criteria are compared and ranked using analytic hierarchy process (AHP) with the combined assistance of literature review and expert opinions. This study makes use of unstructured interviews of Regional Distribution Manager and senior strategic leaders of the firms. Findings – This paper discusses how strategic outsourcing can help firm to achieve desired business outcomes. The selection of best CFA gives a direction to the company to move toward excellence and provides the key areas to work upon to achieve competitive advantage. The main contribution...