EFFECTS OF DIGITAL PRINTING APPLICATIONS ON CONTEMPORARY ART

Today's technology and innovations, which have a power in representing society's cultural values and emotions, offer new possibilities to the most important expression tools of social life. In fact, it is stated that with this power of representation, it shapes the cultures and societies as well. In this representation, art is stated to play an important role in shaping the expression of social emotions and life by being embedded in them and taking the support of technology (Schiuma, 2011). As a necessity for the age, humans now communicate through art, strengthening the individual expression in social life with advantages offered by technological production and incorporate new expression tools into their lives. Continuing to explore the conveniences offered by technological life, humans continue their development in their social life through communication and interaction in the virtual world. Thanks to this interaction, digital communication channels have spread rapidly and the desire to access information easily has also created the technological infrastructure requirements that are able to provide, economical, high quality and personalized designs for demands changing consumer habits as requirement of this era, decreasing printing circulation due to this, and personalized designs taking center stage have accelerated the spread of digital inkjet printers with toner cartridges. Digital printing systems that have emerged since the year 2000 offer a new laboratory environment that today's artists can experience as a means of expression, beside their technological developments. Fine-Art print, with a view that acknowledges the importance of digital art in the technological life of our era, is a new expression tool worth mentioning its role and importance in contemporary art. Fine art print, as a term, defines the prints made by high-quality inkjet systems of images transmitted from digital files to the special production underprint materials under the supervision of the artist himself/herself. In this research, fine art print technique which presents the artistic expression to the viewer with today's technology will be discussed. It is aimed to examine the values it adds to contemporary art and technological advantages as a production material that supports artistic expression and its effects on artists' material preferences.