Analysis of the Impact of Assets, Capital, Workforce, Fintech on the Revenue of MSMEs in Medan City

The purpose of this study is to examine whether factors such as Assets, Capital, Workforce, and Fintech have an influence on the revenue of SMEs. The research method used in this study is descriptive analysis with quantitative data. The data for this study were obtained from the Cooperative and SME Agency of Medan City, and data analysis was conducted using Partial Least Square (PLS) analysis with the assistance of SmartPLS 3.0 software. The study utilized data from 245 MSMEs in Medan City for the year 2022. The results of this study demonstrate that among the three indicators, fintech has the strongest impact on MSME revenue. This is supported by the p-value in the hypothesis testing, which is 0.019 < 0.05, indicating that fintech has a positive and significant effect on revenue. Additionally, the asset indicator is also emphasized as it is considered to have a substantial influence on MSME revenue.