伦德格伦之旅:走出煎锅,又进入火坑。一位年轻的企业家在英国脱欧和冠状病毒的“双重打击”后生存下来并蓬勃发展

A. Pearce, Rose Quan, K. Dziewanowska
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引用次数: 0

摘要

Lundgren Tours (LT)是一家屡获殊荣的区域旅游公司,由一名学生企业家于2016年创立。2020年,英国退出欧盟,发现了第一批Covid-19患者,导致国际抗冠状病毒限制和12个月的旅游取消。本案例通过创始人的视角考虑了灾难的几个方面(在“主题”中进行了解释),揭示了创业心理资本的影响,以及努力在灾难中生存如何带来新的优势和机会。
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Lundgren Tours: Out of the Frying Pan and into the Fire. A young entrepreneur survives and thrives after the ‘double-whammy’ of Brexit and Coronavirus
Lundgren Tours (LT) is an awarding-winning regional tour company founded by a student entrepreneur in 2016. In 2020, the UK left the EU and the country's first Covid-19 patients were identified, leading to international anti-coronavirus restrictions and the cancellation of tours for 12 months. The case considers several aspects (explained in ‘Themes’) of the catastrophe through the founder's eyes, revealing the influence of entrepreneurial psychological capital and how striving to survive disaster can lead to new strengths and opportunities.
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