汽车共享系统:交易数据集对用户行为的揭示

C. Morency, M. Trépanier, B. Agard, B. Martin, Joel Quashie
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引用次数: 56

摘要

汽车共享系统每个月都有新成员加入。然而,很少有研究是为了更好地了解这些系统是如何使用的。在本文中,使用覆盖全年运营的交易数据库来识别汽车共享系统的典型使用模式。数据挖掘技术用于根据用户的汽车使用频率、行驶距离和周使用可变性的时间模式对用户进行分类。这些实验揭示了不同类别的用户。就全年的交易数量而言,用户分为两大类:经常用户和偶尔用户,其中大多数用户属于后者。通过对平均行程长度的研究,可以识别出5类用户。最后,描述了8种典型的周使用类型。用户使用模式的信息可以帮助汽车共享管理者优化汽车的使用。它还可以帮助用户选择最有利的订阅报价。
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Car sharing system: what transaction datasets reveal on users' behaviors
Car sharing systems are gaining new members every month. However, few researches are conducted to better understand how these systems are used. In this paper, typical patterns of use of the car sharing system are identified using a transaction database covering a full year of operation. Data mining techniques are used to classify users according to their temporal patterns of car use frequency, traveled distance, and week use variability. The experiments reveal various classes of users. With respect to number of transactions throughout the year, users are segmented in two large classes: the regular and occasional ones, the majority of users belonging to the latter. The study of average trip length leads to the identification of 5 clusters of users. Finally, 8 types of typical weeks of use are described. Information about users' patterns could help the car sharing managers to optimize the use of the cars. It can also assist users in selecting the most advantageous subscription offer.
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