Features of the vegetable market in Ukraine

Annotation Purpose. Analyze current trends in the market of vegetable crops and identify factors that shape the situation in the vegetable market. Methods. In the course of the research, the methods of monographic, system analysis and synthesis were used. Results. The current trends in the vegetable market both in the world and in Ukraine are identified: the dynamics of production, consumption and prices are traced, the directions of development of the vegetable market are determined. The vegetable market is characterized by complexity and segmentation due to the large variety of vegetables, which differ in terms and features of cultivation, location of production, methods of use and storage, and the peculiarity of the vegetable industry is that the vast majority of vegetables – 85% are produced in households. The main components of the vegetable market in Ukraine are considered, namely: demand and supply of vegetables, trends in vegetable prices, the state and problems of market infrastructure development. Conclusions Today, vegetable growing is one of the priority areas of agricultural production in Ukraine. The vegetable market of Ukraine is quite self-sufficient, its capacity depends on production volumes. The main producers of vegetable products are households, the share of which from the total number of its producers is over 85%. The main factors that inhibit the development of vegetable growing are: low development of logistics; the state still has a system of spontaneous sale of vegetables; small number of vegetable storages; vegetable cooperatives, etc. do not function. Improving the efficiency of vegetable production is possible if it is provided during the production of vegetable products: the use of new resource-saving production technologies, which in turn will lead to a reduction in labor costs, reducing the cost of vegetable production; by optimizing the organization of production in the industry, namely the construction of the required number of vegetable storages, the creation of processing units in large farms, and for households to unite in appropriate vegetable cooperatives, which will rationally use all grown products and optimize sales channels. Keywords: market conditions, vegetable market, yield, vegetable production, vegetable prices, demand, supply.