Designing Culturally-appropriate Persuasive Technology to Promote Positive Work Attitudes among Workers in Public Workplaces

This research aims to design a mobile persuasive technology (PT) to promote acceptable pro-workplace behaviors and etiquette. As a first step to achieving this, we conducted a user study of 252 subjects from an African organization, to uncover what strategies could be used to model proper behaviors and promote employee's commitment to the ideals, visions and missions of an organization. Leveraging existing workplace behavioral procedures, and socio-cultural strategies, we mapped our findings to their corresponding persuasive techniques. Presently, we employed the iterative design process in developing the mobile PT and the design is informed by our findings. Finally, we will deploy our mobile PT and conduct a large-scale evaluation of public workers in a Nigerian workplace to determine its efficacy to promoting positive workplace etiquette and attitudes. We will employ a mixed-method approach involving both quantitative and qualitative (interview and focus group) for this study.