BASIS OF DEVELOPMENT OF INNOVATIVE ACTIVITY OF ENTERPRISES BY ATTRACTING MODERN MOTIVATIONAL MECHANISMS ON THE EXAMPLE OF ELECTRIC COMPANY

Innovation means renewal that is successfully launched in the market. Innovation is important for startups to enter the market, but even large companies need innovation so that they are not overtaken by smaller ones. An important aspect in a dynamic market environment that is digitalizing all aspects of life is answering the question why some companies are more innovative than others, and what role does employee motivation play in this. The most important factor in a company's ability to innovate is the motivation and commitment of its employees. Innovative employees provide a sustainable market advantage, bring in money and thus make a significant contribution to the company's survival. The innovative culture of the company is directly related to the commitment and dedication of managers and employees. Companies need employees who demonstrate entrepreneurship within the company people with the worldview of the founder of the startup, but work in the company. Corporate entrepreneurs are a shining example of innovation culture, but even small gestures from the manager direct innovation culture in the right direction (table 1). Table 1 List of motivational measures to promote innovative development in the company The name of the component Characteristic