{"title":"在线商务中使用动机和平台属性对满意度和重复使用意愿的影响研究——以MZ一代为例","authors":"Seckjun Jang, Seung-Kwan Ryu","doi":"10.23875/kca.30.3.9","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":177033,"journal":{"name":"Korea Jouranl of Communication Studies","volume":"35 5 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-08-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"A Study on the Influence of Usage Motivation and Platform Attribute on Satisfaction and Repeat-Using Intention in Live Commerce: Focusing on MZ Generation\",\"authors\":\"Seckjun Jang, Seung-Kwan Ryu\",\"doi\":\"10.23875/kca.30.3.9\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":177033,\"journal\":{\"name\":\"Korea Jouranl of Communication Studies\",\"volume\":\"35 5 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-08-28\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Korea Jouranl of Communication Studies\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.23875/kca.30.3.9\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Korea Jouranl of Communication Studies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.23875/kca.30.3.9","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
A Study on the Influence of Usage Motivation and Platform Attribute on Satisfaction and Repeat-Using Intention in Live Commerce: Focusing on MZ Generation