基于TAM模型的约旦客户对手机银行应用的接受度

Yousef Shaheen, Aseel Mohammad Elian, R. Ibrahim, Muawya Al Dalain
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引用次数: 1

摘要

在过去的几年里,在教育和金融等许多不同的领域,移动应用程序的使用都有了异常的增长,我们的研究论文提出了基于TAM模型来识别和分析影响约旦采用和使用移动银行应用程序的因素。手机银行是2001年推出的一项新技术[1],它允许用户在不去银行的情况下进行交易。采用定量研究方法,调查对象为269人。采用调查问卷收集数据,采用IBM SPSS统计工具进行分析。研究证明,所选择的质量、效益、创新和风险等独立因素与感知易用性和感知有用性等依赖因素之间存在显著的正相关关系。此外,我们发现创新因素对手机银行应用接受度没有影响,而手机银行应用质量因素对手机银行应用接受度的影响最为显著。
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Clients Acceptance towards Mobile Banking Application in Jordan Based on TAM Model
Mobile application usage has been exceptionally increased during the past few years in many different fields such as education and finance, our research paper was proposed to identify and analyze the factors that affect adopting and using mobile banking application in Jordan based on TAM model. Mobile banking is a new technology that launched to the market in 2001 [1] to allow users to do their transaction without going to the bank. A quantitative research method was used with a size of 269 respondents. The data was collected using survey questionnaire and analyzed using IBM SPSS statistics tool. The study proved that the significant positive relationship between the selected independent factors including quality, benefit, innovation and risk with the dependent ones such as perceived ease of use and perceived usefulness. In addition, it was found that the innovation factor has no effect on mobile banking application acceptance as well as the quality of mobile banking application factor had the most significant effect on mobile banking application acceptance.
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