Tracking the Elusive Undergraduate Non-user: Triangulating a Senior Survey, Library Instruction Data, and LibQUAL+ Results

Abstract Kansas State University collects survey data annually through a locally developed senior survey that includes questions about library use and satisfaction. The libraries use LibQUAL+® every three to four years, and the library instruction program collects data on what courses and programs use library instruction and how many students attend instructional sessions. What correlation might exist among these three data sets? Is there consistency between usage and satisfaction rates that can be linked with library instruction? From studying and comparing these results, there appears to be correlation in most instances. Further study of usage and impact of additional resources, such as customized online course guides, could provide additional insight, especially for areas with less formal library instruction but that still report a greater usage and satisfaction of the university libraries than areas with more library instruction. Examining the three sources of data broken down by college or discipline can also identify gaps in library contact and usage. These areas can be targeted for marketing and promotion of library services and resources.