{"title":"移动营销渠道(在线消费者行为)书评","authors":"Manuel Ferreira","doi":"10.2047/IJLTFESVOL7ISS1-1305-1306","DOIUrl":null,"url":null,"abstract":"The objective of this work is the book “Mobile Marketing Channel (Online Consumer Behavior)”, 978-3-319-31285-9 (Print) 978-3-319-31287-3 (Online), from Springer Series “SpringerBriefs in Business”, review","PeriodicalId":320274,"journal":{"name":"The International Journal of Latest Trends in Finance and Economic Sciences","volume":"200 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2017-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"Mobile Marketing Channel (Online Consumer Behavior) A Book Review\",\"authors\":\"Manuel Ferreira\",\"doi\":\"10.2047/IJLTFESVOL7ISS1-1305-1306\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The objective of this work is the book “Mobile Marketing Channel (Online Consumer Behavior)”, 978-3-319-31285-9 (Print) 978-3-319-31287-3 (Online), from Springer Series “SpringerBriefs in Business”, review\",\"PeriodicalId\":320274,\"journal\":{\"name\":\"The International Journal of Latest Trends in Finance and Economic Sciences\",\"volume\":\"200 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2017-07-18\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"The International Journal of Latest Trends in Finance and Economic Sciences\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2047/IJLTFESVOL7ISS1-1305-1306\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"The International Journal of Latest Trends in Finance and Economic Sciences","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2047/IJLTFESVOL7ISS1-1305-1306","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 1
摘要
这项工作的目标是《移动营销渠道(在线消费者行为)》一书，978-3-319- 3285 -9(印刷)978-3-319- 3287 -3(在线)，来自Springer系列“SpringerBriefs in Business”，审查
Mobile Marketing Channel (Online Consumer Behavior) A Book Review
The objective of this work is the book “Mobile Marketing Channel (Online Consumer Behavior)”, 978-3-319-31285-9 (Print) 978-3-319-31287-3 (Online), from Springer Series “SpringerBriefs in Business”, review
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