Towards a sustainable world through a SMART digital transformation

The concept of sustainability has increasingly gained traction with scholars, managers, and policymakers. Finding a balance between economy, society and environment requires implementing changes at the strategic level, particularly at the business model level. Moreover, and to survive to this digital revolution led by cutting-edge startups, companies have started to transform digitally their businesses by enhancing their digital capabilities. Since the two concepts need the implementation of radical changes regarding how the value is created and captured, analyzing how to incorporate sustainability dimensions while digitally transforming the business could be a promising road to explore. This paper starts by defining the concepts of sustainability and digital transformation. It discusses after the way to reach sustainability through digital transformation. The paper proposes a framework that summarizes our recommendations and use a case study from the telecom industry to illustrate more our findings.