基于信任和感知安全的UTAUT 2模型分析移动金融科技应用免费银行间转账翻转的使用意向和实际使用影响因素

Suci Ratnawati, Yusuf Durachman, A. Saputra
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引用次数: 0

摘要

金融科技是近年来随着技术发展不断推进并为银行业提供创新的一种快速发展的金融创新,其中一种是Fintech支付类型,例如免费的银行间汇款应用,但在实践中仍然存在许多问题,使用户不愿意使用这种创新。然后,本研究的目的是通过采用统一接受和使用技术理论2 (UTAUT 2)模型,并增加信任和感知安全两个变量,确定影响用户意图和使用Flip免费银行间转账移动应用程序的因素。研究数据来自印度尼西亚的402名Flip免费银行间转账移动应用程序用户,通过问卷调查获得,并使用结构方程模型(SEM)方法进行分析。本研究结果发现,对使用意愿影响最大的因素依次为:价格价值、信任、绩效期望、社会影响、努力期望。而对其使用影响最大的是习惯,信任和行为意图。感知安全变量也被证实对使用意图和使用Flip免费银行间转账移动应用程序的信任有影响。本研究的结果可以为金融科技应用的发展提供理论贡献和实践意义。
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Analyzing Factors Influencing Intention to Use and Actual Use of Mobile Fintech Applications Free Interbank Money Transfer Flip Using UTAUT 2 Model with Trust and Perceived Security
Financial Technology is a financial innovation that is growing rapidly in recent years in line with technological developments that continue to advance and provide innovation for the banking sector, one of which is the type of Fintech Payment, such as free interbank money transfer applications, which in practice there are still many problems that make users reluctant to use the innovation. Then, the purpose of this study is to determine the factors that influence user intentions and the use of the Flip free interbank money transfer mobile application by adopting the Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2) model and adding two variables, namely Trust and Perceived security. Research data were obtained from 402 users of the Flip free interbank money transfer mobile application in Indonesia through a questionnaire and analyzed using a Structural Equation Model (SEM) approach. Result of this study found that the most influential factors on the intention to use in order from the largest are Price Value, Trust, Performance Expectancy, Social Influence, and Effort Expectancy. While the most influential on its use in order from the largest are Habit, Trust, and Behavioral Intention. The Perceived Security variable was also confirmed to have an influence on Trust on the intention to use and also the use of the Flip free interbank money transfer mobile application. The findings of this study can provide theoretical contributions as well as practical implications for the development of Fintech applications.
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