移动在线服务和测量用户满意度:科威特的研究

T. Alzabi, A. Shah
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引用次数: 1

摘要

用户满意度是任何公司成功和蓬勃发展的关键。由于网络服务提供商之间的激烈竞争,许多竞争对手感到被边缘化的威胁,竞争优势失去,利润率也在下降。对于许多公司来说,要在高度竞争的环境中生存下来,用户满意度可能是实现领先的因素。用户满意度是一个强大的结构,强调信息质量、系统质量和服务质量等因素作为其关键参数。本研究旨在衡量科威特移动公司提供的在线服务的用户满意度,并开发一个多尺度模型,并评估其在科威特情景中的适用性。本研究采用探索性因子分析法测量用户满意度。结果表明,服务质量、系统质量、信息质量是影响科威特电信行业企业用户满意度的最高变量。
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Mobile Online Services and Measuring User Satisfaction: Study of Kuwait
User satisfaction is the key of success for any company to succeed and flourish business. Due to tremendous competition among service providers in the online sectors, many competitors feel threaten to be marginalized and loose competitive edge, and so is the profit margin. For many companies to survive business in a highly completive environment, user satisfaction may be such factor to achieve lead over others. User satisfaction is a strong construct that emphasize on factors such as information quality, system quality, and service quality as its key parameters. This study aims to measure user satisfaction for online services provided by mobile companies in Kuwait and to develop a multi-scale model and assess its applicability in Kuwait scenario. This study involves exploratory factor analysis method to measure user satisfaction. The result showed that service quality, system quality, information quality are apex variable for user satisfaction for companies who compete in Kuwait in telecom sector.
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