Sustainable strategic sourcing decisions: The logic of appropriateness applied to the Brazilian market

Purpose – The purpose of this paper is to identify and analyze the factors that influence strategic sourcing decisions to the Brazilian market based on societal and natural values.Design/methodology/approach – A case study method is used because of its suitability for exploring how a Scandinavian multinational corporation can respond to the social context in the Brazilian market by matching, in competition with other firms, its own values, norms and beliefs to those prevailing in the Brazilian market.Findings – The response to the social context in the Brazilian market and the integration with the group's ethical standards comprise certain appropriate corporate social responsibility practices that result in natural and social benefits for the stakeholders, which in turn creates social advantages.Research limitations/implications – The study is focused on the Brazilian market and would benefit from the availability of data in other emerging country markets that pose potential outsourcing destinations, enab...