A Study on Service Quality of Pragati Krishna Grahmin Bank with Special Reference to Shimoga Town

This paper is designed to study the extent of the customer satisfaction through service quality provided by Banks. Service Quality is playing a vital role in every field. Without customer satisfaction through service quality it is not possible to succeed in any industry. Customer satisfaction provides a leading indicator of customer participation and loyalty. Satisfied customers are central to optimal performance and financial returns. However customer are dissatisfied because of poor service, lack of up gradation of technology, unawareness about technology introduced by the rural banks For the purpose of study, the researcher has selected 50 respondents who are the customers of the rural bank . All the customers were surveyed by using questionnaire and the level of satisfaction or dissatisfaction from the services of the bankwas studied. In order to assess or understand these problems and to find some valuable suggestions to the rural banks in these particular aspects thissurvey was conducted.