A Study of Consumer Buying Behavior in Selection of Wedding Cards In Nagpur City

Customer is the king. It stands true as no business in any given conditions or circumstances can prosper without consumers. Consumer is the most important link and therefore the study of Consumer Behavior has gained importance over the last few decades. Every aspect of the business revolves around consumer and their satisfaction level achieved. This consumer behavior study is based on the consumer buying behavior. The aim of this research paper is to ascertain the framework for the study of consumer behavior and the dynamics which have an impact on consumer choices and their buying behavior. The focus of this research paper is on selection of wedding cards in Nagpur city. A sample of 100 customers was taken for the study which includes the customers visiting the outlets for wedding cards selection. For collection of data a structured questionnaire was used and the technique used for research data collection was convenience sampling technique. The collected data is analysed using excel, pie charts and various statistical techniques. Findings, recommendations and conclusion are given.